About Us
Na Nors trabalhamos todos em conjunto para criar relações de confiança e oferecer serviços, soluções e equipamentos para fazer com que tudo funcione melhor, todos os dias.
Movidos pelo progresso, o seu e o nosso, atuamos globalmente em cinco áreas de negócio: Trucks and Buses, Construction Equipment, Agro, Aftermarket e Ventures.
Em Portugal, a Nors opera no segmento Trucks and Buses, representando a marca Volvo Trucks. Neste mercado, somos a distribuidora exclusiva de camiões, autocarros Volvo e motores marítimos e industriais Volvo Penta.
Com um portfólio de serviços diversificado, somos também distribuidores exclusivos de grupos geradores Kohler-SDMO para Portugal, onde representamos, ainda, a marca Isuzu Buses.
Movidos pelo progresso, e assente no legado de mais de 90 anos, a Nors adapta-se às necessidades do mercado e transforma-se para elevar a vida e os negócios através de serviços e equipamentos de referência.
Agora com uma única marca, a Nors atua globalmente em cinco áreas de negócio: Trucks and Buses, Construction Equipment, Agro, Aftermarket e Ventures.
Graças à mudança estratégica, oferece um portfólio diversificado e serviços integrados, mantendo relações próximas e de confiança entre parceiros, clientes e o mercado.
A marca Nors está presente em 7 países e representa as principais marcas de fabricantes nas áreas de negócio em que atua, através de mais de 100 unidades, oferece serviços, soluções e equipamentos para fazer com que tudo funcione melhor, todos os dias.
Saiba mais sobre a Nors.
our history
Com mais de 90 anos de história, a Nors opera em Portugal, no segmento Trucks and
Buses, em representação da marca Volvo Trucks.
Somos parceiros de negócio dos nossos clientes. Sempre com a confiança como base da nossa atuação, apoiamos os nossos clientes a reduzir riscos, diminuir custos, aumentar a disponibilidade operacional e aumentar as suas receitas.
We have a team of 300 people, 250 of whom work in our own 8 workshops in a nationwide assistance network, together with a special Collision Centre for heavy vehicles of every brand.
We are renowned for having an experienced and dedicated commercial team that works in close proximity with our customers, fostering relationships of the utmost trust. We also stand out for our excellent aftersales service, where we have highly skilled technicians, who have access to ongoing training in new products and services.
Saiba mais sobre a história da Nors.
1933
Luiz Óscar Jervell
Auto Sueco’s beginnings date back to 1933, when Gunnar Wingren, Volvo’s exports inspector, insisted on Luiz Óscar Jervell, a Norwegian born in Porto on 1st March 1905, becoming the Volvo brand’s representative in Portugal. During that same year, on 27th June and 27th July, Luis Óscar Jervell imported the first two 70-series Volvos.
1949
Auto Sueco -
Yngvar Poppe Jensen, a Norwegian from Haugesund, born in 1911, was a technical inspector for Volvo’s aftersales assistance who regularly travelled to Portugal and built a close friendship with Luiz Óscar Jervell. During one of his trips, the Second World War broke out causing the occupation of Norway - so the young technician was prevented from returning to his homeland. As such, the name Auto Sueco appeared for the first time on 1st April 1949, when the decision was taken to make the business autonomous. João Pinto de Freitas, Head of Accounting at that time, was nominated manager, having later taken on the role of Managing Director, also becoming a partner.
1973
Expansion in Portugal
Volvo’s sales in Portugal kept on growing. The aftersales assistance and service were seen as exemplary. The company gradually opened facilities throughout the country, creating associate companies and expanding its dealership network.
1994
Kohler
Auto Sueco has been linked to KOHLER since 1994, as the representative of that company in Portugal. It is responsible for the marketing and sale of generator sets for a wide variety of uses, as well as the brand’s respective technical assistance in that market.
2018
Auto-Sueco Portugal
1st October saw the start of business for the new Auto Sueco Portugal, S.A. After 85 years of working in different business sectors, Auto Sueco legally transferred some of its businesses to the Nors Group. A history of success that will continue in the future.
2019
Collision Center
The Collision Center and Specialised Services was created with the aim of offering a service of excellence to all professional customers. We provide services in the following areas: collision, paintwork, hydraulic kit fitting, superstructure repairs, and multi-brand heavy and light vehicle polish and wash service.
2021
Isuzu
In 2021, Auto Sueco Portugal incorporated the Isuzu brand - represented in Europe by Anadolu Isuzu - into its heavy passenger vehicle portfolio.
2024
Marca Nors
Uma marca unificada para um futuro mais promissor. Agora com uma única marca, a Nors atua globalmente em cinco áreas de negócio: Trucks and Buses, Construction Equipment, Agro, Aftermarket e Ventures.
1933
Luiz Óscar Jervell
Auto Sueco’s beginnings date back to 1933, when Gunnar Wingren, Volvo’s exports inspector, insisted on Luiz Óscar Jervell, a Norwegian born in Porto on 1st March 1905, becoming the Volvo brand’s representative in Portugal. During that same year, on 27th June and 27th July, Luis Óscar Jervell imported the first two 70-series Volvos.
1949
Auto Sueco -
Yngvar Poppe Jensen, a Norwegian from Haugesund, born in 1911, was a technical inspector for Volvo’s aftersales assistance who regularly travelled to Portugal and built a close friendship with Luiz Óscar Jervell. During one of his trips, the Second World War broke out causing the occupation of Norway - so the young technician was prevented from returning to his homeland. As such, the name Auto Sueco appeared for the first time on 1st April 1949, when the decision was taken to make the business autonomous. João Pinto de Freitas, Head of Accounting at that time, was nominated manager, having later taken on the role of Managing Director, also becoming a partner.
1973
Expansion in Portugal
Volvo’s sales in Portugal kept on growing. The aftersales assistance and service were seen as exemplary. The company gradually opened facilities throughout the country, creating associate companies and expanding its dealership network.
1994
Kohler
Auto Sueco has been linked to KOHLER since 1994, as the representative of that company in Portugal. It is responsible for the marketing and sale of generator sets for a wide variety of uses, as well as the brand’s respective technical assistance in that market.
2018
Auto-Sueco Portugal
1st October saw the start of business for the new Auto Sueco Portugal, S.A. After 85 years of working in different business sectors, Auto Sueco legally transferred some of its businesses to the Nors Group. A history of success that will continue in the future.
2019
Collision Center
The Collision Center and Specialised Services was created with the aim of offering a service of excellence to all professional customers. We provide services in the following areas: collision, paintwork, hydraulic kit fitting, superstructure repairs, and multi-brand heavy and light vehicle polish and wash service.
2021
Isuzu
In 2021, Auto Sueco Portugal incorporated the Isuzu brand - represented in Europe by Anadolu Isuzu - into its heavy passenger vehicle portfolio.
Exciting Changes Ahead
Your trusted partner in transportation, now with a new identity.
Auto Sueco Portugal is now Nors.
Discover how our new brand identity enhances our commitment to keeping your fleet moving.
