About Us
At Nors, we all work together to build trust and offer services, solutions, and equipment to make everything work better every day. Driven by progress, yours and ours, we operate globally in five business areas: Trucks and Buses, Construction Equipment, Agro, Aftermarket, and Ventures. In Portugal, Nors operates in the Trucks and Buses segment, representing the Volvo Trucks brand. In this market, we are the exclusive distributor of Volvo trucks, buses, and Volvo Penta marine and industrial engines. With a diversified service portfolio, we are also the exclusive distributors of Rehlko generator sets for Portugal, where we also represent the Isuzu Buses brand
About Nors
Driven by progress and based on a legacy of over 90 years, Nors adapts to market needs and transforms to elevate life and business through leading services and equipment. Now with a single brand, Nors operates globally in five business areas: Trucks and Buses, Construction Equipment, Agro, Aftermarket, and Ventures. Thanks to strategic change, it offers a diversified portfolio and integrated services, maintaining close and trustworthy relationships with partners, clients, and the market. The Nors brand is present in 7 countries and represents the leading manufacturer brands in the business areas in which it operates. Through more than 100 units, it offers services, solutions, and equipment to make everything work better every day.
our history
With over 90 years of history, Nors operates in Portugal in the Trucks and Buses segment, representing the Volvo Trucks brand.
We are business partners with our clients. Always based on trust, we support our clients in reducing risks, lowering costs, increasing operational availability, and boosting their revenues.
We have a team of 300 people, 250 of whom work in our own 8 workshops in a nationwide assistance network, together with a special Collision Centre for heavy vehicles of every brand.
Learn more about the history of Nors.
1933
Luiz Óscar Jervell
Auto Sueco’s beginnings date back to 1933, when Gunnar Wingren, Volvo’s exports inspector, insisted on Luiz Óscar Jervell, a Norwegian born in Porto on 1st March 1905, becoming the Volvo brand’s representative in Portugal. During that same year, on 27th June and 27th July, Luis Óscar Jervell imported the first two 70-series Volvos.
1949
Auto Sueco -
Yngvar Poppe Jensen, a Norwegian from Haugesund, born in 1911, was a technical inspector for Volvo’s aftersales assistance who regularly travelled to Portugal and built a close friendship with Luiz Óscar Jervell. During one of his trips, the Second World War broke out causing the occupation of Norway - so the young technician was prevented from returning to his homeland. As such, the name Auto Sueco appeared for the first time on 1st April 1949, when the decision was taken to make the business autonomous. João Pinto de Freitas, Head of Accounting at that time, was nominated manager, having later taken on the role of Managing Director, also becoming a partner.
1973
Expansion in Portugal
Volvo’s sales in Portugal kept on growing. The aftersales assistance and service were seen as exemplary. The company gradually opened facilities throughout the country, creating associate companies and expanding its dealership network.
1994
Kohler
Auto Sueco has been linked to KOHLER since 1994, as the representative of that company in Portugal. It is responsible for the marketing and sale of generator sets for a wide variety of uses, as well as the brand’s respective technical assistance in that market.
2018
Auto-Sueco Portugal
1st October saw the start of business for the new Auto Sueco Portugal, S.A. After 85 years of working in different business sectors, Auto Sueco legally transferred some of its businesses to the Nors Group. A history of success that will continue in the future.
2019
Collision Center
The Collision Center and Specialised Services was created with the aim of offering a service of excellence to all professional customers. We provide services in the following areas: collision, paintwork, hydraulic kit fitting, superstructure repairs, and multi-brand heavy and light vehicle polish and wash service.
2021
Isuzu
In 2021, Auto Sueco Portugal incorporated the Isuzu brand - represented in Europe by Anadolu Isuzu - into its heavy passenger vehicle portfolio.
2024
Marca Nors
Uma marca unificada para um futuro mais promissor. Agora com uma única marca, a Nors atua globalmente em cinco áreas de negócio: Trucks and Buses, Construction Equipment, Agro, Aftermarket e Ventures.
1933
Luiz Óscar Jervell
Auto Sueco’s beginnings date back to 1933, when Gunnar Wingren, Volvo’s exports inspector, insisted on Luiz Óscar Jervell, a Norwegian born in Porto on 1st March 1905, becoming the Volvo brand’s representative in Portugal. During that same year, on 27th June and 27th July, Luis Óscar Jervell imported the first two 70-series Volvos.
1949
Auto Sueco -
Yngvar Poppe Jensen, a Norwegian from Haugesund, born in 1911, was a technical inspector for Volvo’s aftersales assistance who regularly travelled to Portugal and built a close friendship with Luiz Óscar Jervell. During one of his trips, the Second World War broke out causing the occupation of Norway - so the young technician was prevented from returning to his homeland. As such, the name Auto Sueco appeared for the first time on 1st April 1949, when the decision was taken to make the business autonomous. João Pinto de Freitas, Head of Accounting at that time, was nominated manager, having later taken on the role of Managing Director, also becoming a partner.
1973
Expansion in Portugal
Volvo’s sales in Portugal kept on growing. The aftersales assistance and service were seen as exemplary. The company gradually opened facilities throughout the country, creating associate companies and expanding its dealership network.
1994
Kohler
Auto Sueco has been linked to KOHLER since 1994, as the representative of that company in Portugal. It is responsible for the marketing and sale of generator sets for a wide variety of uses, as well as the brand’s respective technical assistance in that market.
2018
Auto-Sueco Portugal
1st October saw the start of business for the new Auto Sueco Portugal, S.A. After 85 years of working in different business sectors, Auto Sueco legally transferred some of its businesses to the Nors Group. A history of success that will continue in the future.
2019
Collision Center
The Collision Center and Specialised Services was created with the aim of offering a service of excellence to all professional customers. We provide services in the following areas: collision, paintwork, hydraulic kit fitting, superstructure repairs, and multi-brand heavy and light vehicle polish and wash service.
2021
Isuzu
In 2021, Auto Sueco Portugal incorporated the Isuzu brand - represented in Europe by Anadolu Isuzu - into its heavy passenger vehicle portfolio.
Exciting Changes Ahead
Your trusted partner in transportation, now with a new identity.
Auto Sueco Portugal is now Nors.
Discover how our new brand identity enhances our commitment to keeping your fleet moving.
